Apostolos Missions International focuses on college students in ‘Generation Z’ specifically, studying their key characteristics in order to minister effectively during evangelism online and in person. Who is Gen Z? It is the generation that lived through the rise of the internet while still growing up with cable television and landline phones, they have lived their lives fully connected digitally. AM looks at how Gen Z uniquely contributes to our collective society, their communities and their faith.
The characteristics of Gen Z feels held back from fully being themselves, prioritizes happiness, stability, and good health, and are online, but they still value in-person connection. Also, Gen Z often looks at morality as subjective and most say they’ve prayed in the past week. AM analyzes a generation that values authenticity on their self-identification journey. Gen Z has the persona of being authentically bold, expressive, and accepting according to research.
Gen Z prioritizes self-optimizing goals over more traditional ones, this is a result of growing up in an era that has seen the mainstreaming of therapy and self-care.
Although Gen Z grew up influenced by the internet, they still value in person connections, balancing between both. Most admit to spending too much time online but one cannot deny the strong online community built.
Interestingly, Gen Z strongly agrees what is morally right or wrong can change over time based on society. Some say beliefs should be backed up with facts while others prioritize an individual’s beliefs over absolute truths.
Lastly, regardless of their religious beliefs, Gen Z today are participating in various faith practices and may be open to exploring spiritual traditions to some degree, even if they don’t identify with a particular religion.
Understanding and discipling emerging adult generations is a pivotal mission of churches and fellowships. Please pray for AM Intl to study the characteristics of Generation Z to grow closer to this current group of unique people. May God bless AM members to know their target audience and make themselves like them in order to win over as many thirsty souls as possible, leading them to believing in Jesus Christ.